On Saturday 25th March, Archant's Circulation team travelled to London to promote The New European at the Unite For Europe march in Hyde Park.
Armed with a newly-branded pop-up selling display unit and stand, branded uniforms and eye catching placards designed by Archant's marketing and production departments - the team sampled The New European to the thousands of people who attended the event, helping to raise awareness of the product.
The results were fantastic - the branded unit became a focal point for people meeting, there was huge interest from the product's target audience, over 2,000 copies were sold, and 1,600 placards were given away - creating great exposure for The New European across the national media.
Hayley Hubbard, Archant's Events and Promotions Manager (Norfolk), said “The atmosphere was fantastic - as was the feedback from our readers. The New European played a huge part in the whole day - and the team and I felt really proud to be part of such a successful event."
© Archant Ltd 2013