Media Centre: News


Success for the EDP Tea Tent at the Royal Norfolk Show

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Despite a small period of rain, thousands of Norfolk Show attendees still flocked to the much-loved EDP tea tent this week to enjoy their free cup of tea courtesy of the EDP.

The tent has become a popular tradition over the years providing showgoers with a quick pit stop and a chance for them to catch up on all of the show coverage brought to them in their favourite paper.

Sponsors of this year’s “Tea with the EDP” tent were family-owned homeware company, Aldiss who were on hand to provide live cooking demonstrations to entertain readers.

Maryrisa Chappell, Consumer Events Manager, who manages the tea tent at the Royal Norfolk Show said: "We have welcomed thousands of our readers to join us for a cup of tea this year through rain and shine. The tea tent is also a great opportunity for readers to see the Aldiss kitchen demonstrations and of course the EDP micropigs Toffee and Humbug”

The events team also provided a successful running of the Archant Hospitality tent, which delivers corporate entertainment to clients and serves as a key networking event in the Archant calendar. Events Manager, Anna Norman said: "We were pleased to welcome and entertain more than 200 clients and guests at our ring-side hospitality marquee with lunch and afternoon tea over the two days"

A full round-up of the show was reported both days in the Eastern Daily Press with a special 16-page pull out on Thursday giving readers the chance to catch up with all of the rural affairs, fashion and features from the show. News Editor, Ian Clarke said:

“The Royal Norfolk Show is the biggest ‘outside broadcast’ project of the year for the editorial team. We produce a 60-page preview supplement which gives readers all the best advice about making the most of their two days at the event. We have a big team of reporters and photographers at the show producing stories, pictures and videos encapsulating the highlights of the region’s biggest festival of farming, food and fun”

Once again Mustard TV was proud to deliver TV coverage of the show, broadcasting on both days and highlighting and reviewing some of the most popular content from around the show. Wednesday’s Mustard News was presented from the show as the county’s farmers issued a rallying cry to ‘back British’ farmers in the wake of the EU referendum, with interviews from South West Norfolk MP Liz Truss and Show Director Mark Nicholas. Thursday’s Mustard Show also came straight from the showground with highlights including the moment Group Payroll Manager, Stephen Foster met his gardening hero Monty Don as well as Chris Bailey’s feature the royal family’s long affiliation with the Norfolk Show.

All this and more can be found on the On Demand section of the Mustard TV website.

© Archant Ltd 2013