Media Centre: News


New-look website helps brides plan their perfect day

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The new-look Bride: The Wedding Site website offers brides and grooms everything they need to plan the perfect day.

The site which launched yesterday (June 10), combines news, views, advice inspiration, blogs and real wedding features with a nationwide supplier finder and a set of the best wedding planning tools.

Brides can organise their seating plans, budgets, guest and to-do lists while looking at the latest trends in everything from gowns to entertainment ideas, venues to bouquets…

The site follows a marriage between two divisions of the Archant community media group: Bride and Weddingsite. The portfolio now includes regional Bride magazines, websites, apps, e-newsletters and wedding shows and fairs.

Bride The Wedding Site is unique because it brings together intuitive database-driven wedding planning tools, booking for wedding shows and fairs, inspirational content from local suppliers and real weddings. Local relevance with attainable ideas is the key here; no other site offers all three in one place.

WeddingSite MD, Pettrina Keogh, said: “The merger of Wedding Site into the Bride portfolio is excellent news for both our existing registered brides and grooms to-be and newly-engaged couples.

“Now our customers will have access to our intuitive tools on any device as well as inspirational ideas, tips, real wedding stories, wedding shows and fairs in their area. This means whatever stage of their wedding planning journey they’re at we can help to inspire, organise and reduce the stress with our clever data-driven planning tool technology.

“For suppliers and advertisers the new site means extending our audience reach, creating new engagement opportunities with our brides and increasing the use of our intuitive supplier finder tool – connecting highly qualified bridal requests with relevant, trusted, local suppliers.”

Bride portfolio MD, Mike Sherrard, said: “The addition of WeddingSite to Archant Bride completes our integrated portfolio, giving a national foundation to our fantastic regional magazines, shows and fairs. The new website offers brides the best opportunity to keep updated as we hold their hand from ‘will you…’ to ‘wilt thou…’”

© Archant Ltd 2013