Media Centre: News


Flagship Archant website hits record 5.2m page views

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Archant flagship website EDP24 recorded a record 5.2 million page views in May, helped by Norwich City’s Wembley appearance, the Radio 1 Big Weekend and local eccentric Marigold.

The record 5.2 million monthly page views for the Eastern Daily Press website were up 37pc on 2014 and readers were up 30pc breaking the 1 million barrier for the second time this year.

The sister Norwich Evening News website also enjoyed a month of high traffic with monthly page views up 43pc and readers up 50pc on last year.

Norfolk’s Digital Content Manager, Peter Raven, said: Major events such as Norwich City's glorious triumph over Ipswich Town in the play-off semi-finals, followed by victory at Wembley against Middlesbrough, and Radio 1's Big Weekend at Earlham Park in Norwich helped boost digital figures.

“However, the top story on EDP24, with 44,000 page views, was the death of Marigold. Popular Norwich eccentric Marigold, whose real name was Alvin Braithwaite, was renowned for directing traffic on the inner ring road while wearing rubber gloves. The city took him to its heart with tributes flooding in after his death was confirmed on the website.”

Pictured above is Snoop Dog in his Norwich City shirt at the Radio 1 Big Weekend in Norwich, one of the biggest online stories in May.

Most popular Marigold story

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