Media Centre: News


Double ABC sales success for county magazines

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The latest ABC figures released last week for consumer magazines have confirmed that Archant’s Lancashire Life and Cheshire Life have both recorded year-on-year increases in their circulation for the 2014 period.

Lancashire Life, the UK’s biggest selling county magazine, now boasts a new increased ABC figure of 20,199, and Cheshire Life a new increased ABC figure of 13,739.

Richard Shevlin, Retail Circulation Manager for the North titles, said: “At a time when the national magazine market is seeing a decline in retail sales, it is very encouraging that we are showing there are still opportunities for growth in the market. Focusing on added value supplements, tactical price promotions and working closely with retailers to improve the display of our magazines to promote local editorial features, has allowed us to drive our retail sales and buck the trend.”

Roger Borrell, Group Editor for the North titles, said: “The Lancashire Life and Cheshire Life teams have worked hard to offer readers the best features, photography and design and the feedback we get is extremely positive. Cheshire Life has benefitted from investment to improve paper stock and the work carried out over the last couple of years on Lancashire Life content improvements have now been applied to Cheshire Life.

“The ABC increases are modest but any rise in a highly competitive market is quite an achievement - just ask our competitors in Lancashire who have suffered huge declines.”

Rhiannon Wragg, Publishing Director for the North titles, said: “I’m delighted we have recorded ABC increases for Cheshire Life and Lancashire Life. It’s not only great news for us, but also our advertisers.

“In a market where other publishers are seeing large declines, our magazines continue to grow and be the absolute best county titles there are. Congratulations and thank you to the teams involved.”

© Archant Ltd 2013