Dialogue has created a new lifestyle print magazine and tablet-optimised microsite for the iconic Rangemaster brand, featuring bespoke content to reflect its customers’ lifestyles and interests, deepening engagement with the brand and supporting sales.
Rangemaster HOME has been created and designed by Dialogue to perfectly slot into the home and garden magazine sector, with high quality, picture-led features that will include items on interior design, art, food & drink, travel and more. The content, look and feel complement Rangemaster’s positioning as the leading range cooker brand in the UK.
Rangemaster HOME will be showcased in all 130 Rangemaster Design Centres, Rangemaster Kitchen Galleries in Currys, John Lewis and other selected national retailers.
Accompanying the magazine, a digital version of Rangemaster HOME has been optimised for tablet and mobile viewing, as well as desktop. The site will include additional content including video, and will become an integral part of the Rangemaster.co.uk website.
“I am so excited to be working on a beautiful magazine for such an archetypal brand” said Dialogue launch Editor Jo Gardner. “Our launch issue is bound to create home envy, with great design ideas, stylish kitchen photoshoots, hearty autumn recipes and Scandinavian travel ideas, all supported by awe-inspiring photography. We know Rangemaster’s audience engages with brands via digital, so the opportunity to also bring the product alive online is great.”
Rangemaster Marketing Manager David Thacker added: “Our brief was to engage consumers with high quality content both through the magazine and online, and I’m delighted with what Dialogue has produced. There is a great mix of content that is pitched just right and I believe it will be a valuable sales tool.”
Rangemaster HOME will be launched with a comprehensive marketing programme through Rangemaster’s owned channels including website, email and social media and also through Archant via its network of newspapers, magazines and digital portfolio.
© Archant Ltd 2013