London24.com, the digital-only London-centric brand created by Archant London, celebrated its best ever month for traffic in July, reaching more than one million unique users, as measured by Omniture Site Catalyst*.
That represents audience growth of 60% compared to the same period last year. Page impressions also grew rapidly, up 120% year on year**. Homepage views also increased by 57 per cent on the same period last year
The site was conceived as a news and information portal for Londoners, using content from the 14 local newspapers that Archant publishes in London, including the Ham & High, Hackney Gazette and Brent & Kilburn Times.
A small editorial team adds original content, and a growing network of trusted writers contribute to special-interest sections such as London Blogs, Cycling in the City and Old London - an engaging archive of fascinating historical pictures.
A partnership with Planvine provides comprehensive ‘What’s On’ section, and the site makes use of the Qualifio platform to create unique and engaging London-centric Quizzes and Competitions.
For a relatively new brand, London24 has a strong social presence – with more than 87,000 followers on Google+ and 28,500 Facebook fans. It counts London MPs David Lammy and Tessa Jowell amoung its 17,500 Twitter followers.
National advertisers who are keen to promote their brands to an audience of Londoners are taking note: Renault are currently running a high-impact display and native advertising campaign to promote their all-electric City-car, the ZOE.
Paul Hood, Digital Director or London24 said: “They say the first million is the hardest. I’m very proud that London24 has become the first London-centric local newsmedia brand to break the 1m monthly UV mark. Digital publishing grows more challenging and competitive by the day but this result proves our strategy is working.
“I’d like to say a big thank you to the incredibly talented, open-minded and creative team for their outstanding efforts in helping reach this important milestone. A London-centric audience at scale makes for an attracting advertising proposition, so I’m optimistic and excited about the next stage of our journey.”
© Archant Ltd 2013