Homestead, a unique interiors magazine, was launched in North London this week as a result of an innovative collaboration between Archant's content and commercial teams.
The launch is part of a wider plan to layer the affluent North London market with a series of different products and platforms from Archant’s Ham & High portfolio.
Homestead, which is edited by India Block, is aimed at reaching new audiences and new customers - and reflects the growing trend for interior design and development among homeowners. The targeted distribution plan means Homestead will go through the letterboxes of some of the most desirable homes in Hampstead, Highgate and surrounding postcodes.
“We had a really clear vision for the concept of Homestead from the beginning – from the understated and visually-led content to the high-end look and feel. The overall concept is to produce a beautiful-looking magazine that has enough longevity and long-term relevance to become a part of the interior design itself. The launch is a massive achievement for the Hampstead-based teams who have worked side-by-side to make this a success" said Laura Adams, Archant Content Director.
"I am incredibly proud of what has been an outstanding team effort. Homestead looks and feels great and has entirely fulfilled its brief of delivering an exclusive magazine full of content aimed at individuals who reside in the high value homes of North West London. Special thanks and congratulations go to Editor India Block and Sales Manager Patrick Dunne for pulling out all the stops – it is a truly outstanding effort from everyone involved" said John Cheadle, North London Publishing Director.
To view the first edition of Homestead magazine, please click here.
© Archant Ltd 2013