Media Centre: News


Archant employees reach Dementia Friends target

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In March this year Archant, together with the EDP and Evening News, began the journey to make Norwich a ‘dementia friendly’ city.

In March this year The Eastern Daily Press and The Norwich Evening News launched a campaign, working with Age UK, to make our readers and Archant employees more ‘dementia aware’, with the aim of making Norwich ‘dementia-friendly’ by March 2018.

Throughout the course of the year Age UK have had the help of some big companies within the region, such as Jarrolds, Norfolk Police and Norwich Cathedral who made pledges to help with the campaign, where their employees volunteered time to help and support those with dementia.

As the official media partners of the campaign, Archant pledged their support and to do our bit to help Norwich become a ‘dementia-friendly’ community by taking three important steps to raise awareness:

i. Spread knowledge and understanding about dementia through its newspapers and websites, helping to reduce fear and spread understanding that it is possible to live well with dementia

ii. Review the language used in our newspapers and on our websites in the light of the Deep Guide, which offers guidance on language use when referring to dementia

iii. Train 50 members of staff as ‘Dementia Friends’ within 12 months to ensure they can spread understanding of the condition

Over the course of the year Archant employees have attended four training sessions held by Marie Lucas of Age UK, Norwich.

Marie said, 'I had great sessions delivering the Dementia Awareness at Archant. It's amazing to know that the staff are very proactive in taking part in the Dementia Friends Programme. The collaborative initiative that we have with Archant definitely enables us to raise the dementia profile in the city and hopefully empowers everyone to make little positive actions in making a difference.

I am delighted to say that last week Archant achieved their target of 50 trained ‘Dementia Friends’ who are now able to offer their support and help those who are affected by dementia. This is a fantastic achievement and a huge thank you to all those who volunteered their time to take part. Going forwards we can make a difference to all those living with dementia.'

David Powles, Editor of the Eastern Daily Press and Norwich Evening News, said, 'It’s really important people are in the know about dementia, especially as the number of people living with the condition will only increase. I’m pleased to see Archant staff getting involved in the training with so much enthusiasm, and proud of the impact the Norwich City Dementia Alliance is having throughout the city.'

© Archant Ltd 2013