News: Social media success for the Eastern Daily Press

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Social media success for the Eastern Daily Press

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The Eastern Daily Press has been revealed as the fastest growing regional newspaper on both Facebook and Twitter in the latest ABC Figures.

ABC has published six-monthly figures for regional press social media accounts for the first time, with the EDP scoring the biggest year-on-year increase for Facebook ‘likes’ and Twitter ‘followers’.

Data was submitted to the auditor by Archant, Baylis Media, the KM Group and the Midland News Association covering its titles’ social media performances.

Figures from Trinity Mirror, which already submits Facebook and Twitter reports to ABC on a monthly basis, were also included.

The Twitter figures saw multiple accounts run by the same newspaper reported separately - for example, figures for the EDP’s main EDP24 account were published separately from the independent accounts it runs for business and sports news.

“It’s great for the EDP to be top of the regional press for Facebook and Twitter growth. Our social media presence is still a way behind some other big regional titles but we’re going in the right direction” said Tom Bristow, Digital Content Editor at the EDP.

© Archant Ltd 2013