The Norwich Ice Rink returned to the Castle Mall Gardens between the 16 December 2016 and the 8 January 2017 - bringing in record crowds.
This year's Norwich Ice Rink saw 16,000 skaters take to the ice – an uplift of 31% from the 2015/16 skating season. The rink itself had increased in size to 300m2 with a capacity of 100 skaters - and the team hope to expand the event further in future years.
The Norwich Ice Rink received rave reviews with one skater saying:
"The ice rink is bigger and better this year. Very well organised and fab to be able to book in advance. Excellent customer service. Thank you."
Another visitor to the Ice Rink said:
"Everyone was so lovely and helpful. Had a great time on the ice and my son got to ice skate for the first time ever. Thank you for a great morning."
The Norwich Ice Rink involved colleagues from a variety of Archant functions - including valuable input from Archant's commercial teams, editorial coverage, a marketing campaign coordinated and delivered by teams in-house, diligent work from Archant Production Services and tireless event management.
Archant’s Consumer Events Manager, Maryrisa Chappell said:
"The figures really speak for themselves and we are so pleased with what we achieved this year. It was fantastic to engage with 16,000 people at the event, some of whom had travelled from far afield to come to the Norwich Ice Rink. It was hard work but it definitely paid off - and I had a brilliant team of staff and suppliers who I would like to thank too."
© Archant Ltd 2013