News: Online shop champions Great British products

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Online shop champions Great British products

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As the largest publisher of regional and local lifestyle magazines in the UK, Archant Life certainly knows how important it is to champion what’s on its readers’ doorsteps and its online Great British Life Shop takes that support one step further.

With a portfolio of titles which cover the breadth of the UK, Archant Life magazines are passionate about their regions and celebrate the best of what to see and do to help readers enjoy the finer things in their counties.

Supporting and promoting local is an ethos that extends across the county titles and one that is embraced by the Great British Life Shop, Archant’s online marketplace that celebrates the spirit of British life.

The Great British Life Shop features products that have been designed or manufactured in the British Isles and gives merchants the opportunity to sell their products online without the risk of investing in a self-owned e-commerce store.

Wayne Morgan, Digital Director for Archant Lifestyle, said: “We are passionate about the artisan sellers in our regions and their diverse products, promoting the shop on social media and through our county magazine portfolio offer excellent vehicles for showcasing the fantastic range of items available in the shop.

“Evangelising about the great things available to us on our doorstep is what we have done for over 100 years, this is a 21st century way to that.”

The shop includes sellers from across the country and showcases the range of diverse artistic talent in Britain. It also gives visitors the opportunity to support both the heritage and future of British designers and manufacturers.

While browsing the shop, visitors can also meet the sellers to discover their British connections and find out the stories behind their products, from where they get their inspiration to a sneak peek of their workshops. Knowing the history and provenance of the brand and the stories of how the products came to be, adds to the online shopping experience.

Visit the Great British Life Shop: http://shop.greatbritishlife.co.uk/

View the latest Shop enewsletter: http://ow.ly/DO2be

View the offers and voucher codes page: http://ow.ly/DO4b0

© Archant Ltd 2013