News: Life buys two magazines

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Life buys two magazines

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Archant Life has acquired the Wye Valley Life and Life in The Marches titles from Wye Valley Media Ltd.

The magazines will merge with Archant Life’s Herefordshire Life under the title Herefordshire Life and Wye Valley Life plus Herefordshire Life and Life in The Marches and join the largest portfolio of regional magazines in the UK.

Wye Valley staff will transfer to Archant Life and the business will be run from the former Wye Valley Media offices at Lugwardine and the Archant Life Midlands regional office in Birmingham. There will be no redundancies.

Herefordshire Life editor, Joanne Goodwin, said: “This is the coming together of the county’s leading magazines and is very good news for readers, advertisers and staff. We will retain and extend the best of both titles with an emphasis on the fantastic people, places, property and produce of the region promoted through our titles and regional and national websites.”

Archant Life Midlands Group publisher Penny Whitelock said she was delighted with the acquisition. “The combined circulation of these already successful titles will give advertisers a massive reach across Herefordshire, Monmouthshire and Powys and give us the opportunity to expand; delivering a total service to advertisers and readers.”

Wye Valley Media publisher and founder Heidi Chamberlain-Jones will help ensure a smooth hand-over before leaving to pursue other interests. Heidi said: “I am looking forward to seeing our much loved magazines become stronger and even more exciting as part of the Archant stable. I am sure that advertisers and readers alike will enjoy the benefits of this amalgamation and I wish everyone involved success for the future.”

www.wyevalleylife.co.uk

© Archant Ltd 2013