News: Focus on content is at heart of Archant strategy

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Focus on content is at heart of Archant strategy

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Archant chief executive Jeff Henry has set out his strategy and vision for transforming the company, putting a renewed emphasis on content at the heart of the business.

Speaking to 120 senior managers from across the company at a conference in Norwich today, Mr Henry said: “I have spent my first three months in the business listening to our people across the country and looking hard at our portfolio, the markets we operate in and how we relate to our stakeholders.

“My conclusions have been positive. I believe this is a great company, with strong brands, trusted in its communities and full of committed, talented and creative people. There are, however, a number of things which I think we can do differently to produce better results and to be more customer-centric.

“I plan to bring content to the top of our agenda, ensuring that it is relevant, timely and cost-effective. We also need to get our technology right, and generate enough profit and cash to allow us to invest for the future.

“To achieve this we need to operate as one team, with one plan and one goal - One Archant - to enable us to become the best local media company in the country.”

“From the start of 2015, we will organise the business along functional lines with leaders in content, commercial, marketing, technology, finance and HR,” said Mr Henry.

© Archant Ltd 2013