In a city renowned for its love of all things football; the Eastern Daily Press has just published its first ever rugby magazine Up & Under.
The magazine captures the hopes, aspirations and club reviews from approximately 20 local rugby clubs from across Norfolk.
Archant Sales Director, Andy Orchard comments:
"With so much coverage going to football in the county, we wanted to give a bigger voice to the local rugby community - which is why we came up with Up and Under.
"The guide, which published 7,500 copies, has been delivered exclusively to all the local rugby clubs, ensuring it goes to the right audience - and is a great fit for new advertisers commercially."
The first edition of Up & Under can be viewed by clicking here.
© Archant Ltd 2013