News: Archant London magazines net ABC industry first

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Archant London magazines net ABC industry first

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Archant London's 'Resident' titles have become the industry's first luxury letterbox magazines to join ABC.

Archant London has today released the industry’s first ABC figures for five of its luxury letterbox flagship titles, The Resident and Mayfair Resident (45,106), SW Resident and SW19 Resident (50,295) and The Hill Resident (36,154).

The Resident portfolio, featuring 13 luxury lifestyle titles, are hand-delivered to over 350,000 of the most affluent households in London, as well as Michelin-starred restaurants, five star hotels, high-end luxury retailers and leading estate agents.

Each magazine is produced to the highest specifications and, uniquely for the marketplace, contains bespoke local lifestyle content including news and high profile interviews written by a dedicated team of dedicated.

Archant London MD, Will Hattam said: "The independent verification of our titles by ABC is a key stage in the development of both our portfolio and the luxury free magazine market in Central London. Our aim is to provide clients with the most comprehensive set of credible media data available. This action brings another level of transparency to strengthen the accountability of our titles and the market which we operate within."

Jerry Wright, CEO, ABC said: “We are delighted to be working with Archant on the very first free luxury letterbox magazines to report an ABC figure in London, which are SW Resident, The Resident and The Hill. Through its ongoing commitment to independent verification to industry agreed standards, the ABC ‘stamp of trust’, Archant continues to deliver clarity and transparency for its advertisers.”

www.theresident.co.uk

© Archant Ltd 2013