Archant Dialogue has appointed a new Commercial Director, Tim Kersen, from Mail Brands to develop its client offering and generate new business. Dialogue works with high profile brands including Rolls-Royce Motor Cars, Center Parcs, AGA Rangemaster, Harley-Davidson, Jeep, Royal Ascot and British Eventing on content strategy, consumer engagement and marketing solutions.
Tim was previously Head of New Business across Mail Brands, responsible for Business Development, Creative Solutions, Marketing and Insight, Editorial Liaison, the Creative Team and International Advertising. Prior to this, Kersen held a number of senior roles across client sales, agency trading and account management.
Kersen started his media career as a press buyer at Zenith Media on accounts including Halifax Building Society, Toyota and Columbia Tri-Star. He then spent two years at The Media Centre (D'Arcy Masius Benton and Bowles, now Starcom MediaVest), planning and buying media for COI, Fiat Group and Anheuser Busch before moving across to the Daily Mail to join the financial client sales team.
Gavin Miller, Managing Director at Dialogue said: "Tim is a great addition to our team, bringing a wealth of experience from Mail Brands where he was responsible for strategic solutions and cross-platform partnerships as well as the Mail Plus app's development and sales. We're going through a period of rapid growth at Dialogue and we look forward to Tim sustaining this trajectory and broadening our client base."
Tim Kersen said: "Dialogue already delivers great content for blue-chip companies across many industry sectors, and I'm excited to be working with Gavin and the team to expand its customer base. Content is the foundation of modern integrated marketing and Dialogue's experience, creativity and resources can help both agencies and brands directly."
Tim Kersen will be based in Dialogue's London, Kensington office and begins his new role in December 2015.
Dialogue recently launched a new lifestyle magazine and microsite for the iconic Rangemaster brand, featuring bespoke content to reflect its customers’ lifestyles and interests, deepening engagement with the brand and supporting sales. The launch includes a print magazine, as well as a digital version of Rangemaster HOME, optimised for tablet and mobile viewing, as well as desktop.
© Archant Ltd 2013