SW is part of the Archant Life portfolio of local magazines in London.
It is distributed free every month to 90,000 homes and businesses in south west London, to areas such as Barnes, Clapham, Fulham and Wimbledon.
SW is a glossy A4 magazine which has been running for 15 years. It delivers a rich, thick slice of lifestyle features covering topics such as fashion, shopping, food & drink and health & beauty. The rear portion of SW features informative property ads from south-west London based property agents.
The title is supported by local and national advertisers alike. SW's affluent 25-55 year old ABC1 target audience makes it an ideal platform for local businesses to market their products and services to SW's readers.
Archant has a clear local community publishing ethos which is committed to SW's organic growth and development. SW celebrated its 15th anniversary this year, following a major revamp which has further ensconced the title's position as one the leading regional lifestyle magazines in south west London.
SW joined the Archant portfolio in March 2005 following the purchase of Highbury Local Publications Ltd from Highbury House Communications plc. The deal added another six titles to Archant's ever-increasing family of magazine titles and highlighted our commitment to growing our local community publishing business.