17.07.02
Digital magazine launched
Archant Specialist has launched new magazine Total Digital Photography, the latest addition to the largest and fastest growing photography magazine portfolio in the UK.
Targeting a wide range of users – from beginners and first-time users to photographic enthusiasts – Total Digital Photography aims to offer a complete monthly guide to choosing and using the new technology.
The new title will offer advice on buying hardware and software, news, reviews, features, reader portfolios and big name interviews as well as extensive technique and advice workshops.
The Total Digital Photography editorial team has moved en bloc from IPC Media title What Digital Camera. Editor Simon Joinson is joined by deputy editor Gavin Stoker, technical editor Doug Harman and news editor Stephanie Krahn. A strong team of contributors – including many previously featured in What Digital Camera – completes the unrivalled editorial line-up.
Simon Joinson said: “Total Digital Photography has been developed after the team and I took a long hard look at the current crop of magazines on the market and listened to feedback from readers and the industry. The result is, we feel, a totally different digital photography magazine; one that will appeal to this new emerging audience of digital enthusiasts.”
Archant Specialist publishing director Warren Parkinson said: “With a substantial investment in the first year of launch, a well known and well respected editorial team and a wealth of photographic publishing experience, we have in Total Digital Photography a powerful opportunity to dominate this fast growing area of the market. Our initial print run of 60,000 copies will help to achieve our goal, to be the best-selling digital enthusiast title in the UK by the end of 2003 ”
Published by Archant Specialist, Total Digital Photography joins the UK’s largest portfolio of imaging titles including Photography Monthly, Which Camera, Which Camera Digital, Panorama, BPI News and Professional Photographer. The first issue will hit the newsstands on August 29, priced at £3.40.
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